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Endorsing Blockchain projects and investing in ICOs is becoming more and more common for celebrities. Among the already involved stars are Paris Hilton, Jamie Foxx and Floyd Mayweather. However, most collaborations are merely ad contracts, which do not explore the entire potential of the $500+ bln crypto market.
Blockchain technology has a potential to become a new space for celebrities to interact with fans and introduce them to the industry. TokenStars, a decentralized platform built on the Blockchain, counts 15 stars on board and connects celebrities with fan communities and advertisers. It creates a broader international network of scouts, promoters, celebrities and advertisers united in one platform.
TEAM by TokenStars
The platform is built on Ethereum and integrates 12 major modules divided into 4 layers by function. Thanks to the benefits of the Blockchain technology, TokenStars guarantees transparency and scalability, while successfully competing in the celebrity management industry.
Currently, the top 10 talent management agencies control over $25 bln in contracts. Blockchain technology allows TokenStars to partly eliminate middlemen and disrupt their monopoly. Celebrities can find new contracts, interact with their fan community or push their career forward without a manager or an advertising agency.
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In return, the celebrity pays TokenStars a commission from the sponsorship deals and prize money. Commission is paid in tokens, which are bought on exchanges. The growth of token value is a strong incentive for token holders. Additionally, token holders are awarded for scouting and voting for the rising stars. As a result, TokenStars aims to become a one-stop-shop for celebrity management actions.
TokenStars is already supported by world football champions Lothar Matthäus and Gianluca Zambrotta, NHL top-scorer Nikita Kucherov, Hollywood photographer Rico Torres, and Redfoo (LMFAO), a popular American DJ. Bitcoin evangelist Roger Ver and hockey star Pavel Datsyuk have been using the first platform module to raise money via a Blockchain-based charity auction.
Utility token – ecosystem fuel
All the activities on TEAM by TokenStars are powered by the utility token, in which the commision and exclusive incentives for fans are paid. The Blockchain ensures low money transfer costs, fast transactions, the removal of third parties, and makes all activities verifiable, thus empowering the global community to participate.
360° platform for celebrity-fan experiences
The platform aims to change and simplify the way brands, fans, and celebrities interact. Collaboration formats vary from endorsement contracts and fan contests, to charity initiatives. The final goal is different for each group too. A rising star can earn money from fan communities in order to take the next step on their career or get an ad contract. For instance, fans can follow their favorite celebrities, complete tasks and earn crypto, while stars benefit from their support and become more attractive to advertisers. At the same time, a well-known celebrity can find a new and creative way to communicate with the supporters. The best example is the Charity Crypto Auction launched in December 2017 and powered by the Contests & Charity module.
A decentralized ecosystem in action
The first layer of the platform– crowdfunding – is already live. The platform in action is demonstrated by two arranged brand contracts. On Charity Crypto Auction the participants were bidding on memorabilia items from a variety of celebrities. Items included the skiis of biathlon Olympic champion Tarjei Boe, Lothar Matthaus’ World Cup jersey, a T-shirt signed by Bitcoin evangelist Roger Ver, and the signature Gucci shoes of Vinny Lingham, a South African Internet entrepreneur and co-founder of Civic.
Stars supporting TEAM by TokenStars
TokenStars TEAM already has an impressive advisory board featuring famous names from several industries, like music (Redfoo), football (Lothar Matthäus, Gianluca Zambrotta), tennis (Tommy Haas, Cedric Pioline, Robin Soderling), hockey (Nikita Kucherov), Hollywood (Rico Torres), poker (Alexander Anter), and more.
During the token sale, sports and music fans, and TokenStars supporters, have an opportunity to join AMA sessions with the celebrity ambassadors. Supporters will be able to pitch questions to Redfoo , Gianluca Zambrotta and Nikita Kucherov and get to know them better.
TokenStars TEAM sale will last until March 28. A minimum contribution of 100 TEAM tokens is estimated at 0.01 BTC.
